WhatConverts Integration

WhatConverts allows you to instantly track leads generated by your forms and you can easily integrate it into your Formstack Forms. There are two ways to use Formstack with WhatConverts.

  1. Using the Javascript embed code method when embedding the form on your website.
  2. Tracking forms that are not embedded on your website (ie.  sharing link via email, social, etc).

Note: The WhatConverts integration is supported by the WhatConverts team and not Formstack support. If you have issues or questions about the integration please reach out to their team at support@whatconverts.com

 

Here are the instructions for tracking forms on your website with Javascript Embed:

1. If you haven't added your WhatConverts tracking script to your website, add your tracking script.

2. When embedding the Formstack form within your website, ensure that you have used the Javascript embed code. Go to Share > Quick Start and copy the JavaScript code found on that page. 

FormStack form tracking

3. Login to WhatConverts and select your profile. Select the "Tracking" from the left hand menu. Select "Web Forms".
WebForms
4. Click the green "Add Web Form" button, and select "Advanced Integration". Name your form, select Attribute Type "Class" and enter Attribute Value as "fsForm". Click the "Add" button.
Formstack Form Tracking

5. Test your form tracking by filling in the form on your website and submitting the test lead. The "No lead found" will disappear and you'll see the form submission listed on your dashboard.

Formstack Form Tracking Lead inside of WhatConverts

Your Formstack form is now live and tracking!

 

To track forms that aren't embedded on your website (through link sharing), see below:

Notes: If you are sharing a link to your Formstack form and are setting it up to track in WhatConverts, they recommend appending UTM parameters to any links to your forms you share that you would like reported in your WhatConverts lead tracking. A quick method for creating a UTM enriched link would be to use the Google Campaign URL Builder.

1. Go to the Build tab within your form in Formstack and add an Embed Code field. 

2. Add the WhatConverts tracking script to the Field Specific box as shown in left side of the image above.

Note: To find your WhatConverts tracking script in WhatConverts, go to the Left-Hand Menu and navigate to Settings > Tracking Code.

3. Login to WhatConverts. Select the Account and Profile you are tracking this form in. On the left side menu, select the "Tracking", then "Web Forms".

WebForms

4. Click the green "+ Add Web Form" button. Select "Advanced Integration". Name your form, select Attribute Type "Class" and enter Attribute Value as "fsForm". Click the "Add" button.

Formstack Form Tracking

5. Test your form tracking by filling in the form on your website and submitting the test lead. The "No lead found" will disappear and you'll see the form submission listed on your dashboard.

Formstack Form Tracking Lead inside of WhatConverts

Your Formstack form is now live and tracking!

Troubleshooting

If you're having issues with setting up the integration or after setting everything up and collecting submissions you aren't seeing anything populate within your WhatConverts dashboard, please reach out to WhatConverts support at support@whatconverts.com

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