Google Analytics Plugin

Enable the Google Analytics plugin feature on your individual forms to track successful submissions and provide better insight into your form's performance using GA4 data.

 

Retrieving Your Measurement ID From Google Analytics
 

Enabling Google Analytics Plugin on a Form

 

Tracking Form Activity

 

Retrieving Your Measurement ID From Google Analytics

 

• Open your Google Analytics Account and click on the "Admin" settings and choose "Data Streams" from the list of options.

 

• Click "Add Stream" and choose Web from the options provided

 

• Enter the URL of the webpage you will be embedding your form. 

Note - If you do not plan to embed your form on a site and you instead plan to just use the form link to distribute the form, use the form URL which can be found under the "Share" tab in the Formstack Forms builder.

 

• Once you have the Data Stream created, click on it and you will be presented with the "Stream ID" and the "Measurement ID". Copy the Measurement ID as that ID is what you will use to set up the plugin with Formstack Forms

 

Enabling Google Analytics Plugin -

 

• Navigate to your Form, click the Conversion Kit tab, and select the "Add" option next to Google Analytics. The "Add" option will change to "Edit" once the plugin has been added.

 

• Enter your Google Analytics Measurement ID which you just copied, (If you did not happen to grab that ID first before establishing the plugin and need to locate it, it can be found here in your Google Analytics account.
• Once the ID has been added, click out of the Tracking ID field to autosave and then turn the run mode to "on" to enable the plugin. 

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• If you are embedding your form into a website, click the "Share" tab to retrieve the JavaScript embed code to place on your website. (Google Analytics must use the JavaScript Embed to work.)

Note: If you cannot access the Forms plugins, review and manage your plan type within your Billing section. 

 

Tracking Form Activity

Once the plugin has been added, form activity will be tracked and can be reviewed within your Google Analytics account. 
 

• Event tracking records specific occurrences on a page. The form will track the following options: 
  • validation
  • page view
  • scroll
  • session start
  • view
  • first visit
  • form start
  • form submit

 

• To find Event tracking in your Google Analytics account you can either view them under the "Reports" tab, or you can navigate to the Admin page. Once you are the Admin Page, you will see "Events" as an option.

From here, it is completely up to you and your organization how you would like to manage to data sent over from Formstack and how you would like to tailor your reporting.